Bell & Ross BR-05 Sincere White Lum

The Bell & Ross BR-05 Sincere White Lum Special Edition celebrates Singapore’s 60th National Day through a bold, luminous reinterpretation of the brand’s signature urban sports watch. Created in partnership with Sincere Fine Watches and available exclusively in Singapore, this model introduces a “Full Lum” white dial to the BR-05 lineup for the first time. With its 40mm stainless steel case, integrated bracelet, and a high-contrast red-and-white color scheme inspired by the national flag, the watch blends architectural elegance with symbolic patriotism, making it a fitting tribute to both modern design and national pride.The 40mm case is crafted entirely from stainless-steel, showcasing the signature rounded-square silhouette of the BR-05 collection. The case architecture plays with contrast through alternating satin-brushed and polished surfaces, most notably along the bezel’s bevels and bracelet integration points. The dynamic interplay of finishing gives the watch a sleek yet industrial aesthetic that is distinctly urban and modern.Flipping the watch over reveals a sapphire crystal caseback that provides a view of the automatic mechanical movement within. The caseback is secured with screws and features a 360° oscillating weight, visible in motion. The transparent window preserves the watch’s symmetry while subtly highlighting the mechanical engineering that powers it.It comes equipped with a screw-down crown, protected by integrated crown guards, enhancing both security and visual balance. All topped by a flat sapphire crystal with anti-reflective coating to ensure excellent legibility. Water-resistance can reach up to 100 meters (330 feet).
The dial of the BR-05 Sincere White Lum immediately stands out with its crisp white surface, designed to reflect the red and white theme of the Singaporean flag. Large Arabic numerals are placed at 12, 3, 6, and 9 o’clock, while baton-style markers occupy the remaining hour positions. The date aperture is positioned discreetly between 4 and 5 o’clock, maintaining overall symmetry without disrupting the layout.Red-colored indices and numerals provide a striking contrast against the white background, amplifying legibility and lending a bold graphic style to the design. The central hands are rendered in matching red, maintaining cohesion with the dial’s typography. The result is a high-impact, contemporary aesthetic that reinforces the urban character of the BR-05 collection.To ensure optimal performance in low-light conditions, the entire dial is coated with Super-LumiNova X2, allowing it to emit a strong and lasting light-blue glow in the dark. This “Full Lum” execution marks the first time such treatment is used within the BR-05 line, elevating the piece’s visual dynamism and technical appeal.

The “Bell & Ross BR-05 Sincere White Lum” (Ref#: BR05A-WSC-ST/SST) is powered by the self-winding mechanical movement, caliber BR-CAL.321 with 23 jewels and 28,800 Vph. It is based on the reliable Sellita SW300-1. Power reserve can last up to 54 hours, when fully wound.
Mounted on this watch is an integrated stainless steel bracelet with a folding clasp, showcasing alternating polished and satin-brushed finishes that echo the sculptural lines of the case. Its articulated links follow a refined curvature, ensuring a snug, ergonomic fit around the wrist. This seamless integration of form and function reinforces the BR‑05’s urban-luxury aesthetic, offering bold presence without compromising on everyday comfort.
This exclusive timepiece was created in partnership with Sincere Fine Watches to celebrate Singapore’s 60th National Day. While not officially numbered, the BR 05 Sincere White Lum is a boutique-exclusive special edition, available only through select retailers in Singapore. For more up to date information visit the official Bell & Ross website here.