TAG Heuer Connected 2020

It’s been five years since TAG Heuer released their first luxury smartwatch and the time has come to upgrade. This is the third-generation of the “TAG Heuer Connected” which the manufactured has stated to be a sales success, despite its heftier price-tag compared to the Apple watch. As a brand pioneer among the luxury connected watch segment, this latest release claims to offer more functionalities than any other smartwatch currently available.

The 45mm case is can be had in either a steel or titanium with options for DLC-coating. It has been designed with the signature TAG faceted lugs with polished and brushed finishings.

Mounted to the case is a graduated bezel also available in either metal or ceramic. It also comes equipped with a functional crown and pushers. All these are standard features that at first glance make this watch look a typical chronograph. Meanwhile on the flip-side the case back has been fitted with a new non-medical grade heart-rate sensor, which combined with other features can calculate different performance metrics. 

A scratch-resistant sapphire crystal has been placed over the OLED touchscreen, which has been designed to have an continuous on feature preventing a blank screen. Despite all technological features this watch has been designed to offer water-resistance up to 50 meters (164 feet). So its completely feasible to take a dive and go swimming with this wrist-watch in place.

One of the advantages of having a smartwatch is the wide array and ease to swap “dials”. Its this versatility and extended array of data insights that can really make a smartwatch an interesting option. At a swift of a button the OLED touchscreen can be customized with an all-mechanical or digital TAG-inspired background. 

As you can see from some of the images we’ve provided here the options span horology history and beyond into sci-fi terrain. Those who prefer a classic approach can opt for a standard dial with Arabic or Roman numerals with sub-dial and date aperture; or you can even choose a skeleton dial, add a moon-phase or a power reserve indicator. 

While tech savvy users can benefit from the ever increasing range of apps and add-ons, providing all sorts of imaginable intel.

Besides multiple functions sports-related, this luxury smartwatch can assist with multiple daily activities, such as: email notifications, maps with GPS tracking, a compass, an accelerometer, gyroscope, weather updates, music controls, agenda with to-do lists, the list goes on…

This watch can even be set-up to employ Google Assistant and Google Translate by using the microphone located on the left-side of the case. 

Other worthy mentions include a “sports session mode” that uses a built-in GPS to measure the user’s position during workouts, audio streaming and heart-rate monitoring for a fully monitored work-out, which can be referenced back for timeline comparisons.

This overall depth of insights can be substantially beneficial to better analyze and inform next steps.

TAG Heuer Connected 2020

The “TAG Heuer Connected 2020” edition (References below) is powered by a 430 mAh battery that can last up to 20 hours in standard mode, or 6 hours in sports mode. Charging time can take up to 1h30 to reach 100%. It comes with Wifi and Bluetooth 4.1 capabilities. Mounted to the watch is either a steel bracelet or a rubber strap, secured to the wrist by a folding-clasp with push-buttons. For more information on the fully array of option this collection can provide, visit the official TAG Heuer website here.


MSRP: $1,800.00 USD - Steel Case & PVD Ceramic Bezel with Rubber Strap - (Ref#: SBG8A12.BT6219)
MSRP: $1,800.00 USD - Steel Case & Black Ceramic Bezel with Rubber Strap - (Ref#: SBG8A10.BT6219)
MSRP: $1,950.00 USD - Steel Case & Black Ceramic Bezel with Steel Bracelet - (Ref#: SBG8A10.BA0646)
MSRP: $2,350.00 USD - Titanium Case & Black Ceramic Bezel with Rubber Strap - (Ref#: BG8A80.BT6221)
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TAG Heuer, Heuer, Connected, Smartwatch, Luxury Watches